Alternative Marketing Tactics That E-Cigarette Manufacturers Use To Advertise Their Products
Vaping and e-cigarettes are popular in our modern time. Whether it is minors or legal teenagers, they prefer the modern way of smoking. This is because of the lessen effects of vaping and e-cigarette compared to traditional tobacco. A lot of manufacturers that produce vape and e-cigarettes are taking advantage of this fact to convert smokers to use their modern products instead of cigarettes. Aside from their way of advertising the products they also do these marketing tactics that target the youth so they can sell their products.
Here are the alternative marketing tactics that manufacturers use to advertise their products:
Introducing new and unique flavors
E-cigarettes and vape are using what they call juices. These flavored vape juice have a big variety of flavors. This is absent from the traditional way of smoking. Making flavors in cigarettes is permanently banned and the only thing they can use is menthol. This is why a lot of manufacturers introduce new and unique flavors that can entice viewers to buy and switch to using the e-cigarettes and vapes.
Sponsoring major music events
There is no exception that when there are musical events or festivals that are going to happen in your area there will always be a company that sponsors the event. A lot of companies are taking advantage of these events because they can supply samples of the products they create in the event. This will lead to an increase in interest in everyone attending the event.
Advertising using social media
This is one of the manufacturer’s way of advertising their products. A lot of people are now always online in their respective social media accounts compared in the past. This makes way to the manufacturer to advertise on their social media of choice. The most popular social media websites that make way for advertising are Facebook and Instagram.